Digital PR vs Traditional Link Building for iGaming
Ask two SEOs how to build links for a gambling site and you get two philosophies not two…
Read MoreFazeel Imtiaz is a content & editorial strategist and performance marketing expert. He provides a rare mix to iGaming publishing: he develops the content and he knows exactly how it performs. He is now a content & editorial strategist at RankiGaming where he develops and shapes content for casino, sportsbook and affiliate projects, as well as managing the conversion of that content through search and paid channels.
Fazeel is a writer who generates iGaming content to editorial standards. From casino and game reviews to betting tips, bonus pages and SEO-rich articles for regulated markets – everything is fact-checked and compliant before it goes online. His background as a performer makes his editing work different. He is a Google Certified Digital Marketing Expert & Certified Meta (Facebook) Associate who has executed campaigns on Google Ads (Search, Display, YouTube & Discovery) and paid social across 15+ sectors including iGaming, bitcoin and forex/CFD. He writes what he knows is clicked in headlines, what sites convert, and what assertions withstand platform and regulator assessment from campaign data.
It’s exactly the sort of dual ability that iGaming content needs. In this niche, a page must meet Google’s YMYL quality guidelines, the rules of advertising in regulated markets, and readers who can spot filler from a mile away. Fazeel writes all of RankiGaming’s content to do three things: rank in competitive gambling SERPs, pass compliance review and convert readers into real sign-ups and deposits, not just traffic numbers.
Casino reviews, betting tips, bonus sites and SEO pieces for licensed markets
Content planning, quality standards and publication methods that scale
Search intent content for ranking in competitive gambling SERPs
search, display, YouTube, discovery
Facebook, Instagram & LinkedIn campaigns with a smart bidding strategy
Content and promotions spanning iGaming, crypto and forex/CFDs
Fresh casino reviews, betting guides and iGaming insights, published regularly.
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